The digital marketing industry is one of the fastest-evolving businesses out there. New developments are happening almost every day, so if you want to stay on top of the marketing game it pays to make sure that you constantly keep your strategies on par with the times.
One of the biggest challenges in keeping your marketing strategy effective in 2020 is keeping up with all the information that is coming out constantly. The key is always to mix and match the strategies that have been proven to work in the past, with those that may be needing a bit of an update or should even be replaced.
So, whatever your marketing strategy is, make sure to check out this article on the 5 Tips to Supercharge Your 2020 Marketing Strategy!
1. Hit the long tail and voice searches.
As technology evolves, so do the methods that people use to find things on the internet. One of the biggest things that is becoming more and more popular is voice search. As the technology becomes more and more powerful it will also become more wide-spread. Becaues of this, optimizing your content so that it can be found by people using voice search means setting yourself up for future success.
Another key to being found in online searches are snippets. Google keeps expanding the number of search results that will give you a snippet on top of any clickable links. This massively improves the user experience of people trying to find information, but it also means that the competition for the snippet spot on Google’s search results will only get fiercer.
Finally, long tail searches, where users are looking for very specific types of content are becoming more wide-spread as well. The better you can optimize your content for these very specific searches that are looking for very specific answers, the more likely will it be that you can successfully have users opt-in to your content. Keeping smart speakers and snippets in mind when it comes to optimizing your content will be key to remaining relevant in 2020.
2. Interact and engage.
Passive consumption of online content is increasingly a thing of the past. An effective marketing strategy in 2020 will most likely need to include interactive elements to engage your audience directly. It is a core component of adding unique value with your content, and most users love this sort of interaction as well. Think of Instagram Stories that allow users to directly opt into your brand messaging by responding to questions, for example. Polls, sliders, stickers, hashtags, the list of opportunities for engaging content that you can use to directly interact with your audience is constantly growing and it has to be a core component of any successful marketing strategy for 2020. The sooner you have an effective strategy for this the better, but always remember to mix and match the different tools to find out how to laser-focus your strategy on your core audience.
3. Podcasting is growing fast.
Talking about interacting and engaging: Podcasts. Everyone can be a radio host these days, and more and more people are finding incredible popularity online. Even if you do not want to start your own podcast, appearing on the podcasts of already popular internet personality can be an amazing way to gain access to your audience in all-new ways. Most of all, podcasts can be a great tool to increase your credibility with your audience, as it gives you the chance to talk to them directly and increase the exposure of your brand. In this way, podcasting has an edge even on blogging, as it is even more personable and engaging.
If you have been looking for ways to make your brand feel more accessible to your customers, then podcasting could be your way to go. Since people do not have to stare at a screen to make podcasts work, they are even effective to reach people during their commute, in bed, exercising or simply doing chores around the house. The key component as always, though, is to add value through the podcast, while simultaneously increasing the exposure of your brand. An effective podcast marketing strategy will have you create a win-win situation, where both you and your audience benefit from the experience!
Collaborating with internet personalities who have millions of followers is one thing. But especially in 2020, doing this sort of thing is not only getting more and more expensive, but it could even cost you credibility. Especially since at the end of the day, engagement is the name of the game in marketing these days. This is why the new key thing to do is to collaborate with micro-influencers. These are people who have around 1,000 followers, which means that promoting your brand through them will not give it as much mass exposure. In return, though, you get something that only micro-influencers can supply: massive engagement rates. As a result, you will get a lot more returns on your marketing strategy, especially when you partner with micro-influencers who have the same audience as you.
5. Smart push notifications.
In 2020, push notifications are set to become more effective than ever. Thanks to massive improvements both on the browser-side and on the side of notification-experts such as PushPros, notifications are getting smarter by the day. What this means is that push notifications enable you to reach exactly the right people, at exactly the right time and with exactly the right message, consistently throughout your marketing campaign. Triggered notifications that prompt users to return to an abandoned cart, segmented notifications to target a specific user group, the list of tools that an effective smart push notification campaign can employ grows seemingly by the day.
Especially in 2020, when users are looking to be engaged directly in a highly personalized way, smart push notifications are the way to go. To make your next push notification campaign as smart and effective as possible, PushPros offers a large variety of products that will tailor your push notification campaign to your needs and your audience specifically.
These 5 Tips to Supercharge Your 2020 Marketing Strategy should give you all you need to make 2020 your most successful year yet! The bottom line is that engaging, interactive and personalized content is what will bring in the money in 2020. Marketing Strategies are constantly evolving, so make sure to put these 5 Tips to good use to stay on top of your game.