Google Chrome is set to get its update to version 84 on July 14 this year. Next to the usual package of improvements, Google is putting special emphasis on preventing and protecting users from abusive notifications. Companies who are using web push notifications in the right way have been welcoming this update with open arms. PushPros, for example, is looking forward to seeing the new update implemented. Notifications that try and scam or trick users into opting into a push notification are not only unethical, they are also simply damaging in the long run. Those who have been following the rollout of the quiet notification UI earlier this year will be familiar with the method that Google Chrome will use to prevent abusive notifications in the future. With Google Chrome 84, notifications that are identified as abusive will be automatically enrolled into the UI.
What are abusive notification prompts and how will they be treated?
Simply speaking, abusive notification prompts trick users into opting into them by giving them false information. For example, falsely claiming that users have to opt in to a specific prompt before being able to view content squarely falls into the realm of abusive notifications. Notifications such as this one will, in the future, be automatically blocked by the Google UI. But Google even goes a step further to ensure that abusive notifications are even more clearly separated from ethical notifications that PushPros is dedicated to providing. Because Google Chrome 84 also replaces the regular opt-in message of an abusive notification with a specific alert that lets users know that they may be about to get tricked.
Fortunately, Google highlights that the number of websites using abusive notifications is generally low. By eliminating websites engaging in abusive notifications, PushPros and other professional providers of helpful and constructive push notifications will benefit from increased consumer trust.
What are abusive notifications and how is Google Chrome 84 tackling them?
Abusive notifications are sent out by sites to trick users into subscribing to their content. Google Chrome 84 will first target new users who may fall into the trap, but is going to include existing subscribers to websites using abusive notifications, who have already been tricked into opting in as well. Google offers a clear outline as to which types of web push notifications are considered abusive:
1. Messages that claim to be something they are not. Prompts claiming to be chat messages, site warnings or even system dialogs.
2. Forms that can scan users so that they provide their personal information.
3. Notifications that trick users into installing malware.
Is your website affected?
You may be unsure if your website is affected by abusive notification practices. To make sure that Google Chrome 84 does not list your website as one that contains abusive notifications, first sign on to Google’s Search Console. Once there, you justneed to find Google’s Abusive Notifications Report. If the report passes, you have nothing to worry about. However, if the report gives you a failing status, then you need to change your notifications and then ask for another report. As long as your site passes before the new rules are implemented, your site will be fine.
The bottom line.
The new Google Chrome 84 should come as good news for every internet user out there. But also providers such as PushPros, who seek to supply their customers with genuinly useful push notifications, will be looking forward to Google rolling out its new update. Hopefully, it will be successful in containing the small number of abusive notifications from the web.