January 26, 2021 Faith Arias

Stop Letting These 5 Mistakes Hold Back Your Digital Marketing Plans

Marketing mistakes happen all the time, but the sooner you stop making these five mistakes in digital marketing the better. Stop holding yourself back and drop these mistakes to improve digital marketing right away!

It is easy to overlook some of the details that can make or break marketing strategies. Knowing what these details are and how to make them perfect will set your digital marketing plan apart from everyone else’s. Even better, you can help your team and business grow by spreading your knowledge about these 5 digital marketing mistakes to others as well!

Mistake #1: Too much spam, too little content.

Everyone knows that spamming your followers is a bad idea. Still, in a rush to drive up the engagement numbers it can be easy to go too far. This is unfortunate, because many consumers don’t actually mind getting ads. They mind getting loaded up with bad, irrelevant content.

This is why it is important to be very clear on the line between spam and content. Too little content and your customers will lose interest. Too much and they will feel spammed. To do this right, there are four core things to keep in mind.

First, make sure you have a clean layout. Second, mind your text-to-image ratio. Third, only include reliable links in your marketing. And finally, fourth, make it easy for your followers to reach out via different contact options.

It also helps to try and imagine yourself getting the content you are about to send out. What would you like to receive in terms of marketing content?

A powerful tool for creating good marketing that adds value to your customers is delivering stories and explanations around your products. This way, you can deliver interesting and engaging content that automatically doubles as marketing material.

Mistake #2: Targeting traffic, not customers.

The days when online marketing could be done through volume of visitors alone are over. What counts are conversions, and conversions only result from meaningful targeting.

This is why long-tail keywords have become increasingly popular in recent years. What is key to understand about long-tail keywords, though, is that they essentially come in two different types: Informational and navigational/transactional keywords.

Informational keywords are there to provide information to your followers, without explicitly trying to convert them. This could be anything related to tips, guides, strategies etc. that add value to your customers.

Navigational and transactional keywords, on the other hand, are what gets you the conversions. Keywords that funnel towards your business or product, with the intention of leading interested parties to your business.

Focusing on balance between informational keywords for traffic, and navigational/transactional keywords for conversions is what will create a great marketing strategy for your business.

Mistake #3: Promising too much.

Claiming to be the best is easy – delivering on it, not so much. Marketing strategies that focus on promising things that you won’t be able to deliver will just disappoint expectations and all but ensure that customers won’t return. As a rule of thumb, exceeding expectations is always better than disappointing them.

About a third of customers will immediately abandon you after just one bad experience. Much of the rest will leave after a second bad experience, really driving home the cost of promising too much in your marketing strategy.

Instead, try to present your business in a way that makes sure customers will always get a bit more out of their experience than they expected. This will ensure they come back, and maybe tell a friend about you, too.

Mistake #4: Ignoring trends in society.

You can probably think of several examples of businesses that failed to account for social sensibilities in their marketing strategy. The fallout of tone-deaf marketing can be devastating for a business, so make sure it doesn’t happen to you.

Instead of settling for a risky marketing strategy and hoping for the best, do you research first. After all, your message not only has to fit your brand. It has to fit the times as well – and the social sphere is where you will learn about what the times are all about.

To do your marketing research properly, collect as much feedback as you can. Look into people’s feelings on your business, your products, your brand – and those of your competitors, too. What concerns your audience right now? What engages or inspires them?

The lesson here is not to only go for tame and safe marketing strategies. It is to listen in to the social environment of the people you are trying to reach first. More perspectives, opinions and ideas will help you create a better marketing strategy that can propel your business to the next level.

Mistake #5: Missing mobile marketing.

Mobile web traffic continues to rise, which means that mobile users are more important than ever. Even while consuming other media, such as TV, people tend to be most engaged with their mobile devices. It would be a grave mistake to miss out on this trend in your digital marketing strategy.

Most importantly, make sure that any content you send out is mobile friendly. How your messages are displayed on mobile devices is at least as important, if not more important than how it looks on a desktop computer.

One of the biggest challenges of digital marketing is keeping up with the times. Social changes, technological advances, they all need to be accounted for at all times to create a future-proof marketing strategy. But if you successfully avoid the five mistakes outlined above, you are already ahead of the competition.

At the end of the day, digital marketing is only becoming more complex over time. To set yourself up with a strong partner on the cutting edge of digital marketing, reach out to PushPros now for a free consultation!